Communications and Marketing Team Earns Awards from MarCom

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The Communications and Marketing Department at the University of Tennessee Health Science Center (UTHSC) is among the winners of the Association of Marketing and Communication Professionals’ 2011 MarCom Awards.

The Communications and Marketing Department at the University of Tennessee Health Science Center (UTHSC) is among the winners of the Association of Marketing and Communication Professionals’ 2011 MarCom Awards. The department received a Platinum MarCom Award for the UTHSC Centennial Campaign in the Marketing/Promotion Campaign/Materials category and a Gold MarCom Award for the Plough Donation Announcement in the Media Response category.

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. The competition is one of the largest of its kind in the world with entries submitted from corporate marketing and communications professionals, advertising agencies, PR firms, design shops, production companies and freelancers. The competition is administered and judged by the Association of Marketing and Communication Professionals. There were more than 6,000 entries in upwards of 200 categories from throughout the United States, Canada and several other countries in the 2011 MarCom Awards competition. Work produced after January 2010 through September 2011 was eligible for the MarCom Awards this year.

“These prestigious awards are well-deserved recognition for our Communications and Marketing Department,” said Ken Brown, JD, MPA, PhD, UTHSC executive vice chancellor and chief operations officer, to whom the department reports. “The creativity, energy and collaborative spirit exhibited by these professionals clearly shine through in their work and in their focus on quality customer service.”

“We are pleased to congratulate our Communications and Marketing team on a job very well done,” stated UTHSC Chancellor Steve J. Schwab, MD. “It is especially gratifying that all their hard work on the UTHSC Centennial Campaign earned a Platinum MarCom Award, the top award given in this international competition.”

Submitted in the form of a booklet, the Centennial Campaign entry provided clear insight to the planning performed and materials assembled by the Communications and Marketing team to effectively promote UTHSC’s 100th anniversary celebration. Everything from fliers and brochures to centennial-focused activities such as book signings, featuring Drs. Alvin Crawford, Steve Schwab and Pat Wall, as well as the centennial gala were highlighted.

In March 2010, The Plough Foundation awarded a grant of $4.5 million to the UTHSC College of Pharmacy. It was used to establish the Plough Center for Sterile Drug Delivery Systems, a more than 5,800-square-foot facility on the sixth floor of the new, $70 million UT College of Pharmacy Building. Once this information was distributed, it was covered by a multitude of media outlets across the nation and internationally. The media interest made the donation announcement one of UTHSC’s most-covered events to date.