Online quizzes have become a significant cultural trend thanks to companies like BuzzFeed. They ask questions like “Which Succession character are you?” or “Do you remember these 90s TV shows?”. However, before engaging with such quizzes, think about doing something else. The reason is that these quizzes are primarily created to gather your data and sell it to marketers, leading to more intrusive and oddly personalized ads appearing on your web browsing.