On October 27, the UTHSC Communications and Marketing Department earned three VOX Awards (first place) and one Gold Award (second place) for work submitted in the Public Relations Society of America Memphis Chapter Annual VOX Awards.
On October 27, the UTHSC Communications and Marketing Department earned three VOX Awards (first place) and one Gold Award certificate (second place) for work submitted in the Public Relations Society of America Memphis Chapter Annual VOX Awards. The 2010 competition drew more than 100 entries, which were judged by members of the PRSA Little Rock Chapter.
The seven-member UTHSC Communications and Marketing team earned a glass VOX statuette in each of these three categories: (1) Campaigns: Marketing Communication/Promotion: Services (More Than $7,500): Won for the Right Here in Memphis campaign; (2) Writing: Feature/Profile: Won for the feature article on Bloody Tears; (3) Print Tactics: News Release/Feature: Won for the feature article on Bloody Tears. The second-place Gold Award certificate was earned in the category: Campaigns: Brand Management/Reputation (More Than $7,500): Won for the Right Here In Memphis campaign.
“These awards are truly the result of a collaborative effort and a consistent commitment to quality work,” said Sheila Champlin, director of Communications and Marketing. UTHSC’s Right Here in Memphis marketing campaign was launched in January 2009 and has included promotion through online and print ads, radio, billboards (standard and digital), trolley and airport signage, and television commercials. The campaign was developed in 2008 in conjunction with Walker + Associates, a full-service, Memphis-based marketing, advertising and public relations agency. To learn more about the Right Here in Memphis campaign, visit http://www.uthsc.edu/news/righthereinmemphis.php.
“In addition to the four awards we won, our Right Here in Memphis campaign was selected as a finalist for the top award of the year — the Grandis Award,” Champlin noted. “Although one of our health care partners — Le Bonheur Children’s Hospital — took home the Grandis Award, it’s important recognition that the committee thought the Right Here in Memphis campaign worthy of selection as a Grandis Finalist.” VOX participants do not submit entries to the Grandis category. Only the awards committee can select entries for Grandis consideration.
For more information about the award-winning UTHSC Communications and Marketing Department, please visit www.uthsc.edu/news, or contact them at (901) 448-5544.