Communicators from the University of Tennessee Health Science Center won honors during this year’s Hermes Creative Awards, an international competition that is among the oldest and largest creative awards in the world.
The Office of Communications and Marketing won the competition’s highest honor, a Platinum Award, for the 2019-2020 Annual Report. The report is comprised of stories, numbers, and photos that best illustrate the strides the university made in each of its mission focus areas: education, research, clinical practice, and community outreach. The university’s efforts during the coronavirus pandemic were also highlighted.
Digital Content Strategist Natalie Brewer, MBA, received an honorable mention for her photography from UTHSC’s “White Coats for Black Lives” demonstration held in June 2020.
This marks the second time the Annual Report and the “White Coats for Black Lives” photography have been recognized internationally. The Annual Report and the photography received Gold Awards, the second-highest honors, in 2020 MarCom Awards creative competition in November.
Additionally, the Office of Communications and Marketing won a Gold Award for its work on the UTHSC specialty license plate campaign, completed in the summer of 2020.
Led by Sally Badoud, assistant vice chancellor for the UTHSC Office of Communications and Marketing, the campaign’s objective was to get an initial preorder commitment from 1,000 individuals statewide within one year in order for production of the license plates to commence, a requirement by the Tennessee Specialty License Plate Program. Communications and Marketing worked with campus administrators to pay the $35 deposit for the first 1,000 people who reserved a plate. Funds generated from sales are being used to support educational outreach at the university. Plates began being distributed in February 2021 at local County Clerk’s Offices.
The 2020 issue of the College of Nursing Magazine also won a Hermes Gold Award. The issue, titled “Legacy of Leadership” paid tribute to the International Year of the Nurse and Midwife, while focusing on the legacy of leadership exemplified by its alumni, faculty, staff, and students.
“Our Communications and Marketing team, along with our campus communicators, are dedicated to creating and distributing materials that are engaging, thoughtful, attractive, helpful, and representative of our amazing students, faculty, researchers, staff, and trainees,” Badoud said. “I am bursting with excitement and pride to have the team and their work recognized with such prestigious awards!”