UTHSC’s Communications and Marketing department recently took home two awards from the Tennessee College Public Relations Association (TCPRA). The department was awarded first place, gold, in the specialty item category for the UTHSC Mid-South Heart Walk T-Shirt and third place, bronze, in the printed newsletter category for The Record.
The TCPRA awards, which were presented during TCPRA’s annual spring conference in Chattanooga, recognize excellence in a total of 34 categories based on creativity, marketing, and message impact. The competition is open to public and private colleges and universities, two-year technical schools, technology centers and community colleges.
The Mid-South Heart Walk T-Shirt was worn by UTHSC participants during the 2015 Mid-South Heart Walk, which took place during the fall. Participants purchased the T-shirts to go toward raising funds for the American Heart Association. UTHSC was a big supporter raising more than $16,000 for the event. The T-shirt design also won first place for the T-shirt contest held during the event.
Usually printed in black and white, the winter and spring 2016 editions of The Record were printed in color. Both editions showcased more feature stories and more photographs taken throughout the year, including the ribbon cutting of the Rachel Kay Stevens Therapy Center, the unveiling of the College of Medicine Mobile Stroke Unit, UTHSC volunteers at the Mid-South Mission of Mercy and several awards banquets.
Since 1975, TCPRA has served as an alliance to bring communicators from colleges and universities across the state together in order to explore the disciplines, skills, issues and challenges shared by higher education communicators.