UTHSC Communications and Marketing Department Receives Two Awards for Alumni Magazines in International Competition

Two magazines produced by the Communications and Marketing Department at UTHSC have won Hermes Creative Awards. The winter 2016 College of Medicine magazine received a Platinum Award, the highest honor; and the fall 2015 College of Pharmacy magazine received a Gold Award in the publications, magazine category.

medicine-winter-2016 cover Both the College of Medicine and College of Pharmacy winning magazine entries focused on UTHSC’s mission of education, research, clinical care and public service. The feature story “The Power of Addiction” in the winter 2016 College of Medicine magazine highlights the College of Medicine’s efforts to respond to the rising addiction epidemic. This includes the curriculum used by the college to teach young physicians about how to treat addiction and dependency, cross training among disciplines to provide better treatment, and addressing the unmet needs in the community through addiction clinics and youth programs.

The College of Pharmacy magazine entry focused on collaboration which included a feature story on the partnership between the College of Pharmacy and the College of Health Professions in offering a dual degree Doctor of Pharmacy and Master of Health Informatics and Information Management to better prepare students in the changing landscape of technology and health care. Other featured stories were collaborative pharmacy and the expanding new roles of the pharmacists, research on HIV/AIDS achieving quicker results through team work, and recognition of two professional student organizations for their public service contributions. pharmacy-fall-2015 cover

“As dean of the University of Tennessee Health Science Center College of Pharmacy, I am beyond proud of this Collaboration issue. It was laid out with precision and really showcases the dynamics of our working relationships and collaborative efforts with the other Colleges that make this wonderful institution what it is,” said Marie Chisholm-Burns, PharmD, MPH, MBA, FCCP, FASHP, dean of the College of Pharmacy. “The articles are well-researched and creatively presented. Compliments from alumni, staff, students and people within our community have been nothing short of positive and serve as a true testament of our hard work and dedication.”

The UTHSC Communications and Marketing Department produces alumni magazines for each of the six colleges at UTHSC to inform alumni of faculty and student news and campus developments. Since the magazines are used not only to connect alumni with what is happening at their alma mater, but to recruit for future students, to engage the community, and for fundraising and research donations, careful thought is put into what each issue will focus on. Magazines are currently available from each college, from the Communications and Marketing department, and temporarily in the Madison Plaza in front of the VOLSHOP.

An international competition for creative professionals and agencies, the Hermes Creative Awards recognizes excellence in concept, writing and design of traditional materials and programs, and emerging technologies. Judges allocate two months of full-time work to judge entries. Each entry is judged individually and is not compared to others allowing fairness in regards to the size and revenue of the organization or agency submitting the work. Among the more than 6,200 entries in the competition, only about 17 percent are recognized as platinum winners and about 22 percent are recognized in the gold category.