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How Much Did Celebrities Influence Public Opinion on COVID?

Written by Communications and Marketing

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While there were small differences in sentiment observed, a “broadly polarized negative tone” was noted among certain public figures who shared a consistent pattern of emotional content related to their risk perceptions, political ideologies, and health-protective behaviors, reported Arash Shaban-Nejad, MPH, PhD, of the University of Tennessee Health Science Center in Memphis, and co-authors.

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