You’re pumping up Memphis at an out-of-town cookout. Sun Studios and Stax? Check. Barbecue? Check. Humble-brag on Memphis water? Check. Now it’s time to turn up the heat and break out that bit sure to set the HGTV crowd salivating — affordable housing.
“You can get a lot of house for a lot less in Memphis,” you say. “It’s well-built stuff, too. Old craftsmans, bungalows, and cottages from the early 1900s. And I can walk to bars and bike to work.”
They ooh and aah appropriately (but you know deep down they’re thinking, “Well, at least I don’t have to worry about crime in my neighborhood.” And you’re all, like, oh my god, dudes, give it a rest).