Right Here In Memphis Marketing Campaign

In January 2009, the UTHSC Communications and Marketing Department launched a new marketing campaign titled “Right Here In Memphis.” The campaign’s goal is to promote awareness of the university’s presence in and impact on the Memphis community.

Samples of the campaign ads appear below. New creative executions will be added as the campaign continues.

Please click the ads to read about the latest research, education and patient care happening right here in Memphis at the University of Tennessee Health Science Center.

Online Ads

UTHSC Graduates 614 Health Care Professionals. Moving Research Forward. Tai Chi Occupational Therapy. Breakthrough Discovery. Muscle-loss cancer research. Innovation with Real Teeth. Futuristic Mouthguard Designs. Keeping nuts from killing. Peanut allergy research. Over 42 million eyes will see the benefits. 44 years of Infectious Disease Research. High-tech patient simulators.

Print Ads

Saving Lives Through Organ Transplants. Mid-South's Only Adult Cancer Research Facility.

Billboards

Over 42 million eyes will see the benefits. Online diagnosis of diabetic eye disease Tai Chi Occupational Therapy... Right Here In Memphis Muscle-loss cancer research... Right Here In Memphis Futuristic Mouthguard Designs... Right Here In Memphis Peanut allergy research... Right Here In Memphis

Trolleys

Innovation With Real Teeth. Futuristic Mouthguard Designs Over 42 million eyes will see the benefits. Online diagnosis of diabetic eye disease

Memphis International Airport Signage

Over 42 million eyes will see the benefits. Online diagnosis of diabetic eye disease

Radio

10 – 15 second live radio spots on Memphis radio stations including:

  • WKNO 91.1 FM – National Public Radio
  • WHBQ 560 AM – Sports
  • WHBQ 107.5 FM – Top 40

Voice Over:

Who’s training nurses to be more and do more? At the UT Health Science Center, nurses train with computerized patient simulators… the latest research, education and patient care… right here in Memphis at the University of Tennessee Health Science Center.

Voice Over:

Who’s moving research forward? At the UT Health Science Center, Tai Chi occupational therapy aids in wellness and healing… the latest research, education and patient care… right here in Memphis at the University of Tennessee Health Science Center.

Campaign Extension

A look at how the University of Tennessee Health Science Center impacts the city of Memphis and the state of Tennessee. Press play below to view the video, or you may download the video as well. A downloadable version is available for the Mac and Windows. If you would like a different version, please let us know.